In the classic and historic Apple Super Bowl advertisement a women runs down an isle of transfixed people, throwing a sledge hammer into the face of a 1984 style big brother. Symbolizing a break from the computer technology that had dominated in years before, Apple has since come to embody the big brother they destroyed in 1984.
It all started off alright. The original Macintosh computer and all the hardware and software innovations that followed were a step in the right direction for computer technology. When the iPod came along the world rejoiced, Apple had perfected the pocket-sized music player that could hold your entire music collection. Apple’s OS X was leaps and bounds better and simpler than Microsoft’s competing products. It was so simple a child could use it.